Useful medical market research Poland

  User WP        26 stycznia, 2016

Medical industry and pharmaceutical industry, also called healthcare industry, is extremely competitive. Corporations and companies operated on this market can count on very high profits, and quick growth, but the price of it is mentioned before – competitiveness. Companies representatives need healthcare market research reports about pricing and reimbursement issues. Market research agencies offer a variety of methodologies to reach those expectations. They help pharmaceutical and medical companies to understand the business impact of key industry issues, develop pricing and life cycle strategies, monitor competitors and customers, assess business impact of new regulations, plan realistic budgets and forecasts, keep pace with market, technology and regulatory trends. It is very important to chose the best agency for this job.

Market research for pharmacy Poland

Healthcare system is in its best time for development. It changed for past decades and it is expected that it will change quicker over the next years. That is why companies may rethink how they conduct their businesses. They should understand the needs of the patient, doctor, nurse, pharmacist, medical staff.

These information is possible to obtain by professional market research agency. Its experts can gather complete and accurate information on the patient’s, doctor’s, nurse’s characteristics, which can be used as a strategic marketing tool. More somplex programmes may include phase IV research, usage studies or customer value-added programmes. But in general, within tasks of medical market research Poland agency is to obtain information helpful in: improvement of patient’s compliance, improvement of patient’s disease awareness,  get healthcare professionals to promote the product within their peer groups, gather local usage data on both patients and healthcare professionals so that the thinking processes of these groups can be understood and assessments made as to what is required to change their behavior, market segmentation, identification of the demographics and psychographics of the various patient and health professional groups, target those segments that are commercially attractive.

Pharmaceutical market research Poland

In the beginning of the research project is the decisions about what to study, when to study, how much money spend on the research, which target groups to study. When you have those information, professionals from the research agency build a realization process. Then is the phase of research project “in the field”, when data are gathering. After that it is analysis process and companies representatives get information helpful  in the decision making process.